Society & change
A lot of attention has been paid lately to the exiting and hot topic of Generation Y. This comprises young people born between 1980 and 1995. However, many employers have not yet adequately addressed the issue of how to retain employees from this generation. Surprisingly, members of the generation are almost constantly on the lookout for new professional challenges, whether actively or passively. This also applies to those who are actually satisfied with their current professional situation. Thus, satisfaction is no longer synonymous with loyalty to the respective companies. Employers should therefore take the time to understand this generation and consider ways of retaining young, talented employees. Common benefits appreciated by this generation include work-life balance, project teamwork and the opportunity for home office days. A number of studies have also shown that young people value regular discussions with colleagues and superiors. Furthermore, two thirds of this generation would also like the support of a direct mentor.