Due to the growing shortage of skilled workers, it is becoming more and more important for companies to attract qualified employees and thus to position themselves well for the future. Employer branding is therefore an excellent opportunity for companies to be perceived as an attractive employer. Unfortunately, even offering the best benefits is of no use if these are not visible to the outside world. For this reason, it is advisable for companies to ask themselves the following question as a starting point: What makes us attractive as an employer? The focus can be on issues such as core values, social commitment, sports activities, childcare or the opportunities for a better work-life balance. Another tip would be to also maintain Facebook or Twitter presence in which your company also posts personal contributions, authentic photos or short videos that offer insights into the company and the employees’ daily work. In describing their strengths, companies should ensure that they do not merely rely on empty clichés, but express a level of authenticity, where less is sometimes more.